APSCo UK Blog

AI in recruitment: We are a people business

Written by APSCo Global | Jan 25, 2024 9:00:00 AM

A deep-dive into Episode 1 of APSCo’s new Spotlight series with Nash Squared

 

In a recent interview, Ann Swain, founder and global CEO of APSCo, had a thought-provoking discussion with Bev White, CEO of Nash Squared, a leading global provider of technology and talent solutions.

Their conversation centres on the dynamic interplay between advanced technology, specifically artificial intelligence (AI), and the indispensable human element within the recruitment industry. In the interview, Bev explains how she brings together these two domains at Nash Squared, and provides a unique perspective on how recruitment is evolving.

Continue reading to find out more about this part of their discussion. APSCo members can also learn more from Bev and Ann by watching the full interview right here. Amongst other things, they also discuss diversification, people strategy and diversity.

 

The role of AI at Nash Squared

 

Nash Squared has strategically integrated AI into its recruitment methodologies. In the interview, Bev talks about BonBon, an AI tool the company uses that’s instrumental in data analysis and mining historical databases to understand technology trends. She says, "BonBon enables you to interact with a generative AI tool, a chatbot in this case, and mine historical databases to understand the trends in tech.” Bev believes this is an example of the importance of AI in recruitment, as well as Nash Squared's innovative approach and their commitment to leveraging technology for refined recruitment processes.

 

The human element in recruitment

 

Even while technology is advancing rapidly, Nash Squared continues to prioritise the human aspect of recruitment. Bev champions the irreplaceable value of human insight, empathy and intuition in the recruitment process. She says, "It all starts with talent, no matter what you're coming from", emphasising that technology is an enhancer, not a replacement, of human capabilities in recruitment. Bev believes - as we do at APSCo - that human interactions, such as understanding a candidate's career aspirations, building meaningful relationships and applying personal judgement, remain pivotal in making the right connections in the recruitment world.

 


Challenges and opportunities with AI in recruitment

 

The integration of AI into recruitment brings both challenges and opportunities. In their interview, Bev and Ann touch on some of these, which include:

 

Challenges


Ensuring that AI systems uphold strict data privacy standards and ethical guidelines is crucial. This involves navigating complex regulations and ethical considerations to prevent misuse of sensitive candidate information.

AI systems can inadvertently perpetuate existing biases present in historical data. Actively working to identify and correct these biases is essential for fair and unbiased recruitment practices.

While AI can streamline many recruitment processes, maintaining a balance where personal interaction is not lost is vital. It’s about finding the sweet spot where AI enhances rather than diminishes the candidate experience.

Opportunities


AI can process vast amounts of data rapidly, enabling more efficient candidate sorting and improved matching accuracy.

Using AI for predictive analytics can help foresee emerging hiring trends and talent requirements, allowing for more strategic recruitment planning.

AI can handle repetitive and time-consuming tasks, freeing up recruiters to focus on more strategic and relationship-building aspects of their roles.

AI's role in recruitment symbolises a new era of enhanced efficiency and accuracy, but as Bev points out, the essence of recruitment remains deeply rooted in human interaction. This blend of technology and human touch is pivotal for the future of our industry. For further insights and to see how Nash Squared is mastering this balance, APSCo members can watch the full interview here.