Many recruitment roles are challenging to fill due to talent shortages. Every recruitment consultant needs and wants to find fantastic candidates through well-developed networks and well-placed advertising. However, we know that advertising can reach a broader audience and drive great results...when done well.
However, the reality for many recruitment businesses that job boards are riddled with inefficiencies and missed opportunities. From underutilised inventory to financial wastage on poorly written ads, there are many challenges…and these challenges can mean you’re not using your resources in the right places.
This both hampers your business's ability to succeed and eats into the budget meant to drive your success.
These inefficiencies start with underutilisation. We’ve heard from many companies that they find themselves (unknowingly) not fully using their job board inventory, leaving valuable slots empty. This is compounded by the financial drain from investing in adverts that miss the mark - be it through poor wording, targeting the wrong audience or simply choosing the wrong job board entirely.
Even more frustrating are the regular unspent credits, which clearly indicate wasted potential and resources.
The repercussions of these practices are far-reaching, and they compound. Beyond the immediate financial implications, there's a tangible impact on the quality of candidates and the time it takes to fill positions.
The calibre of your candidates is vital, and with speed of the essence, any inefficiencies can significantly derail your operational efficiency and growth trajectory.
Conversely, a strategic advertising approach has a tangible upside. Optimising ad content and placement helps you find better-quality candidates and enhances the overall efficacy of the recruitment process.
Strategic advertising can lead to significant cost savings, freeing up resources that can be better allocated within your business.
Yes! Of course, you can take the time to be more strategic and really examine what’s working for your business (and what isn’t).
However, getting your advertising strategy right to this level of detail is seldom straightforward. For many marketing teams within recruitment companies, it's a task that needs to be higher on the priority list.
There are understandable reasons for this:
A lack of deep expertise in the nuanced field of job advertising
Limited resources.
The complexity of data-driven decision-making in ad placements.
Ultimately, ad writing and placement of these ads, don’t sit within the marketing - but firmly with your recruiters.
This is precisely where APSCo's new Media Service comes in. Designed with the specific needs of recruitment companies in mind, it offers a range of services to tackle the challenges outlined above.
From a comprehensive Helpdesk providing free ad audits and media sense-checks to in-depth Media Buying & Account Management, the service is tailored to enhance the strategic impact of your advertising efforts.
By addressing inefficiencies, reducing wastage and optimising asset utilisation, APSCo Advanced Media is revolutionising how recruitment businesses approach job advertising. It's not just about making do with what you have, but about maximising the potential of every advert, every job board and every credit at your disposal.
In an industry where standing out is key, this service offers a real advantage. It means you can rethink, re-strategise and reinvigorate your advertising approach with the backing of specialised expertise and industry-specific insights.
It’s not just a question of how to optimise your job boards; it's about how to transform your recruitment strategy for maximum impact and efficiency.
Find out more about APSCo Advanced Media, exclusively for APSCo members, powered by TRS Media The Recruitment Source