APSCo Insight: Benefits of PR - What it really is and how it can help your company

11:00am - 12:00pm, 11 June 2025
(Europe/London)

Event Details

APSCo Insight

Wednesday 11th of June

11:00am-12:00pm

Webinar

Key Takeaways

Understand what modern PR truly encompasses for staffing firms beyond traditional press release
Learn how strategic PR can increase brand awareness and help win new business
Discover cost-effective PR techniques that deliver measurable ROI for staffing businesses
Explore case studies of successful PR campaigns from leading staffing companies
Gain practical tools to develop a PR strategy aligned with your specific business goals
Understand how to integrate PR with your existing marketing and social media efforts

Meeting Agenda

11:00am Welcome, introduction & APSCo update

Jackie Torr, Member Services Director, APSCo

11:05am Benefits of PR - What it really is and how it can help your company

Vickie Collinge, Associate Director, BlueSky PR

Discover the true value of public relations for staffing companies in this informative webinar. We'll demystify PR beyond the buzzwords, sharing practical strategies and tips that enhance your company's visibility, credibility and growth opportunities in a competitive recruitment landscape. Whether you're new to PR or looking to refine your existing strategy, this session offers actionable insights specifically tailored to staffing professionals.

11:45am Q&A

Speakers

Vickie Collinge

BlueSky PR, Associate Director

Vickie Collinge is one of BlueSky PR’s PR and content specialists. With over 12 years’ experience in recruitment PR, marketing and copywriting, she can craft game-changing media relations and content strategies for the recruitment and talent management sectors. Vickie has an eye for a story and can create compelling content across a range of channels. She transforms expertise into influential thought leadership that gets noticed.

With a background in talent management and acquisition communication, Vickie brings a unique perspective to recruitment PR. From crafting compelling narratives to mastering media relations, Vickie's expertise spans the entire recruitment marketing spectrum.