APSCo Disrupt: Redefining recruitment - from transactional deals to strategic talent consultancy

Meeting Agenda

The recruitment landscape is evolving once more.  Success now relies on the agility to meet your changing customers’ needs, meeting them on their own terms and not sticking to a rigid process.  To thrive, you must be dynamic, that means shifting from just closing a deal, to delivering genuine, long-term value and a consultative approach.  It’s all about connections, building trust and understanding your customers, both clients and candidates.  So how do you help them navigate change?

This is a chance to discuss and challenge, in an open forum, how to manage that change and share success stories.

3:00pm Welcome & introduction

Ann Swain, Global CEO, APSCo, and Steve Carter, Co-Founder & Director, Carter Squared, 

3:10pm APSCo update

Ann Swain, Global CEO, APSCo

3:30pm Panel discussion around evolving buyer needs

Every recruiter knows that there are two sets of “customers” to keep happy – clients and candidates.  Join us for an engaging discussion on transforming the recruitment process to empower your customers to make the right decisions.   In today’s competitive market, where your customers have countless options, exceptional service is non-negotiable. It’s time to move beyond transactions—because outstanding recruitment starts with meaningful conversations.

Panellists:

Rob Brodie, Regional VP EMEA, WorkLlama

Rob Brodie of WorkLlama will highlight how recruitment businesses can shift from a transactional approach to a more consultative role by focusing on clear, relevant communication. Can AI have a better conversation with your candidate than your consultants? Understanding  evolving candidate expectations and delivering a better overall experience by engaging talent on their terms should be top of the skill list.  Rob will explain why building a strong talent community helps reduce time to hire and strengthens long-term relationships with both candidates and clients. He stresses the need for thoughtful discovery sessions, adaptability, and knowing when to say no.  It’s not always about the human or the AI approach to candidates – it’s about the right approach.

Rebekah Valero-Lee, Group Marketing Director, Morson

An endemic disconnect between sales and marketing, alongside shortsighted tactical technology adoption has led to the recruitment becoming largely unsophisticated and transactional. In a sector defined by data, it’s destined for ongoing technology revolution; LinkedIn first, now Ai, who knows where next? Embracing these technologies is critical, but that itself won’t separate us from the crowd. With industries like banking and travel raising the bar and innovating in the B2B space, Rebekah will discuss why organisations should lean into personal brand and ‘out of lifecycle’ strategies to support customer acquisition, loyalty and retention. Believing that recruitment has never asked a question in its life, Rebekah will explain how “understanding” is a first order problem and how Morson keeps candidates and clients ahead of the game by placing engineers, recruiters, and technology side by side. 

Who should attend?

Business owners and senior leaderships who want to disrupt the market with innovative recruitment processes.