APSCo Uncovered: Why AI Transformations Fail Without Behavioural Intelligence

APSCo Uncovered: Why AI Transformations Fail Without Behavioural Intelligence

2:00pm - 3:00pm, 15 July 2026
(Europe/London)

Event Details

APSCo Uncovered

Wednesday 15th of July

2:00pm-3:00pm

Webinar

Presented by

Key Takeaways

  • Why AI adoption in recruitment often fails — and what’s really behind it.

  • Decode the "Resistance Matrix": Learn how to identify the specific behavioural profiles and the psychology behind people’s hesitation.

  • Tailored Communication Strategies: Master the art of "Behavioral Messaging"—how to frame AI benefits to differing profiles to get faster buy-in across your team

  • Leadership Flexibility: Develop techniques for recruitment leaders to adapt their own management style during periods of rapid digital transformation, ensuring team psychological safety.

Meeting Agenda

Welcome, introduction and APSCo update

Samantha Hurley, MD, APSCo UK

 

 The Ghost in the Machine 

Bruce Rowling & Mark Erskine, Partners, Applied Strengths

 

This APSCo Uncovered session will explore the growing impact of AI on the recruitment sector, looking at current trends, research, and the balance between technology and the human side of recruitment. Alongside the opportunities AI presents, the discussion will focus on the importance of emotional intelligence, communication, and maintaining strong people connections in an evolving workplace.
 
The session will also examine how individuals respond to change, uncertainty, and pressure, drawing on insights from neuroscience and behavioural science. Attendees will gain a better understanding of how different perspectives, behavioural styles, and unconscious biases influence workplace interactions, recruitment decisions, and team dynamics.
The conversation will conclude with a focus on adaptive communication and leadership, exploring how leaders can flex their approach to support diverse individuals, build trust, and create more inclusive and effective working environments.

 

Speakers

Bruce Rowling
Bruce Rowling

Applied Strengths, Partner

Bruce is a behavioural expert with over a quarter-century of experience in unlocking team potential. From high-level government departments to the front lines of the NHS, Bruce has used the LIFO® method to help thousands of professionals adapt to new ways of working. As a Senior Master Trainer and UK Licensee Partner, Bruce specializes in participative facilitation—ensuring that when new technology like AI is introduced, every team member, regardless of their learning style, feels equipped and empowered to evolve.

Mark Erskine
Mark Erskine

Applied Strengths, Partner

 Mark is a veteran behavioural consultant who has been decoding human potential in the B2B sector for 18 years. A Senior LIFO® Master Trainer and Coach, Mark doesn’t just teach behavioural theory—he builds the tools used by organizations worldwide to manage change. From running his own successful consultancy to his current role as the UK Licensee Partner, Mark specializes in helping businesses balance technological evolution with the psychological needs of their people.

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