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3:00pm - 5:00pm, 7 October 2026
(Europe/London)
(Europe/London)
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Event Details
Marketing Forum
Wednesday 7th October
Registrations and refreshments: 2:30pm-3:00pm
Meeting: 3:00pm-5:00pm
Venue: JMW, Kings House, 36-37 King Street, London EC2V 8BB
Networking drinks from 5:00pm
Kindly sponsored by
Key Takeaways
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Understand why sales and marketing teams can become misaligned and how to address this.
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Learn proven approaches for building stronger cross-functional collaboration.
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Explore how data can be used to evidence marketing's commercial impact.
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Take away practical ideas and examples to improve business performance through better alignment.
Meeting Agenda
Welcome and Introductions
Co-Chairs: Romilly Wakeling, Managing Director, Education RnR & Kieron Mayers, Head of Growth, Paiger
Setting the Scene: Is the Sales–Marketing Gap Real?
Kieron Mayers, Head of Growth, Paiger
Kieron will open the forum by sharing insights from a recent poll of marketers across his professional network. Drawing on the findings, he will explore whether the perceived gap between marketing and other business functions, particularly sales, reflects the day-to-day reality for marketing teams.
The session will consider:
- How supported marketers feel within their organisations
- Whether marketing has strong advocates at senior leadership level
- The extent to which the role and value of marketing are understood across the business
- How marketing performance is measured and linked to commercial outcomes
Panel Discussion: Closing the Disconnect
Chaired by: Romilly Wakeling, Managing Director, Education RnR
Alignment between sales and marketing remains a challenge for many organisations. This panel discussion will explore the root causes of the disconnect, the practical steps businesses can take to improve collaboration, and the commercial benefits that can be achieved when teams work in partnership.
Panelists:
Steven Coxall, Chief Marketing Officer, Robert Walters
Panellists will share:
- Real-world examples of successful sales and marketing alignment
- Lessons learned from initiatives that delivered results, and those that did not
- Strategies for building stronger relationships across functions
- Ways to use data and business intelligence to demonstrate marketing's contribution to sales performance and revenue growth
The discussion will provide an open exchange of ideas and practical takeaways that attendees can apply within their own organisations.
Speakers
Steven Coxall
Robert Walters, Chief Marketing Officer
Steven Coxall is an experienced global marketing leader with a career spanning recruitment, talent solutions and professional services. As CMO at Robert Walters, he leads the marketing agenda for a global specialist talent solutions business, helping shape brand, digital, content, customer engagement and commercial growth strategies across international markets.
Steven has held senior marketing roles across the UK, ANZ, Europe and now has a global remit. He has developed extensive international experience and a strong understanding of how marketing can drive growth in complex, multi-market organisations.
His work has included brand transformation, digital strategy, social media, thought leadership, customer acquisition and the development of integrated marketing teams and capabilities.
He has played a key role in modernising the Robert Walters brand and strengthening its position as a leading global talent solutions partner, while championing a more commercially focused and data-driven approach to marketing. His experience combines strategic leadership with a strong focus on measurable business impact.