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3:00pm - 5:00pm, 12 March 2026
(Europe/London)
(Europe/London)
To discuss your needs and how we can support you -
Request a callback using the form below.
Event Details
Marketing Forum
Thursday 12th March
Registrations and refreshments: 2:30pm-3:00pm
Meeting: 3:00pm-5:00pm
Venue: London TBC
Networking drinks from 5:00pm
Key Takeaways
-
How to adapt marketing strategy to an AI-enabled business landscape
- Initiatives to increase productivity in marketing campaigns through tech
Meeting Agenda
With both candidates and clients embracing the new era of agentic AI, recruitment marketing often struggles to keep pace with evolving demands. As a marketer in this space, your role is transforming from a traditional "funnel filler" to a strategic "relationship architect" whilst on a tight budget.
In this meeting we will explore the capabilities of GEO/AEO as a way of taking your marketing beyond social marketing and SEO, and how it can help target your marketing more accurately whilst at the same time making the client (and candidate) journey smoother and more efficient.
Welcome & Introduction
Kieron Mayers, Head of Marketing, Paiger
Romilly Wakeling, Director of Education, The Castle Group
APSCo Update
Stuart Feest, Global Enterprise Director, APSCo
GEO – adapting your marketing strategy to an AI-enabled world
Kristie Perrotte, Founder, Thrive Marketing
The focus in Marketing is now shifting away from SEO and social towards GEO ad AEO. Making sure you are seen as the go-to resource becomes vital as candidates and clients are shifting towards agentic AI as their touchpoint with prospective recruiters. In this session we will explore what it means to recruitment businesses, and recruitment marketers in particular, and how they can adapt their marketing strategy to this new shift.
Doing more with less – getting the most out of your marketing.
Jake Williams, Head of Sales (UK), Access Group
Marketing budgets continue to get squeezed, and as the recruiters compete to stand out from competitors we look at what steps you can take on a limited budget to get the most out of your marketing resource – and to measure the results.
Leader Exchange
Maximise your time at this meeting with our Leader Exchange session - this is designed to deliver tangible outcomes. Guided by experienced business professionals, this discussion will ensure you gain real value from your attendance. You’ll collaborate with sector peers to tackle key challenges and leave with clear, actionable strategies you can implement immediately. This session isn’t just a conversation, it’s designed to be a catalyst for measurable business impact.
Speakers
Kristie Perrotte
Thrive Marketing, Director
Recruitment veteran, global marketing leader, lover of transformation and innovation, Canadian-turned-Brit, Founder and Chief Thriver. For over 20 years, Kristie has been pushing boundaries in recruitment marketing, bringing a strategic, data-driven mindset to agencies worldwide.
From leading global marketing teams and serving on the international steering committee at Robert Half to driving data-driven, digital-first recruitment strategies, Kristie has consistently transformed what recruitment marketing can achieve. Her passion is empowering SMEs to strive and thrive, helping them build impactful brands, leverage technology, and apply a data-driven, KPI-focused approach to marketing and growth.
A recognised thought leader, Kristie is a frequent speaker at industry events, sharing insights on RPO, employer branding, and marketing innovation. At Thrive, she leads a team committed to helping businesses unlock sustainable growth with tailored, ROI-driven strategies. Kristie’s blend of global corporate expertise and a human-first approach makes her a sought-after advisor in the recruitment industry.
Jake Williams
The Access Group, Head Of Sales
Jake is a sales leader, growth strategist, and is a firm advocate for doing more with what you've got. From supporting fast-growth players to enterprise level agencies, Jake works at the intersection of what recruitment businesses aspire to achieve and what actually drives results. With a front-row seat to hundreds of agency transformations, Jake has developed a keen eye for the patterns that separate thriving businesses from struggling ones.
His passion lies in translating complex sales cycles into simple truths, helping recruitment leaders cut through the noise and focus on what genuinely moves the needle. A straight-talker, Jake brings a refreshingly practical perspective to the "how" of scaling recruitment agencies, backed by real data.