UFM Talent is a talent partner that provides expertise and experience in business, recruitment, and marketing models, strategies, and technologies. Led by Una McGuinness, former Global Managing Director of an award-winning digital, media, and marketing.

Offering a new outsourced marketing function for recruitment businesses. Strategic oversight from ex-MD with 25 years' experience, delivered by a specialist offshore team at compelling UK cost savings.
Marketing technology implementation and optimisation. CRM integration, AI and marketing automation, data analytics, attribution modelling and reporting systems that connect marketing activity to actual placement outcomes and revenue.

Board-level marketing mentorship for recruitment CEOs, MDs, Directors and Heads of Marketing. Strategic guidance on building marketing capability, resource planning, and connecting marketing investment to business growth and profitability.

Scaling recruitment start-ups from 2 to 100+ consultants. Operational processes, systems implementation, and marketing strategy and infrastructure that support growth without breaking margins or creating unnecessary overhead.

Personal Profile
Una McGuinness brings 25 years of recruitment industry experience at MD and board level, with deep expertise in marketing strategy, operational excellence, and business growth. As ex-Global MD of a recruitment business and through various board positions and advisory roles, Una has experience of building marketing functions that deliver measurable commercial results, scaling businesses, and international expansion.

UFM Talent - Outsourced Offshore Marketing Services
Through UFM Talent, Una provides experienced offshore marketing specialists to recruitment businesses, delivering expert execution under her strategic oversight at significantly lower rates than UK hires.
Una's advisory work focuses on helping recruitment businesses navigate the complexity of modern marketing - from AI, technology implementation and data analytics to international expansion and brand positioning. By combining board-level strategic thinking with offshore execution, she delivers comprehensive marketing capability without board-level or UK headcount costs.

Marketing as a Growth Lever
Una understands that marketing isn't just about activity - it's about creating a growth lever for the entire business. She connects marketing strategy to placement outcomes, revenue generation, and commercial performance. The aim is to ensure every marketing initiative supports business development, promotes your services, attracts candidates, acquires clients, and improves consultant productivity.

Strategic Clarity with Commercial Pragmatism
Her approach combines strategic clarity with creative execution and commercial pragmatism. Una has mentored marketing teams and business leaders on building brand equity that attracts investment, supports growth, and maximises value for the next stage in your business lifecycle. She understands the intrinsic link between brand and culture, and how both must work together to differentiate recruitment businesses in increasingly competitive markets.

Reference 1
'I had the pleasure of working closely with Una McGuinness for several years on the Board at Hanover and I can’t recommend her highly enough.

She is fundamentally a brilliantly creative CMO but what she adds to that is quite unique. She brings a rare blend of strategic clarity, deep sector knowledge, and sound commercial judgement. Her understanding of the recruitment and careers space is second to none, and she consistently brings fresh, forward-thinking ideas to the table.

Una is sharp, thoughtful, and always focused on what really matters—balancing long-term vision with the realities of day-to-day business. She’s a trusted advisor at board level, offering insight and challenge in equal measure, and always with the best interests of the business in mind.

She’s also a joy to work with—creative, collaborative, and full of integrity. Whether she’s working with clients, senior stakeholders, or internal teams, Una brings credibility, warmth, and a calm confidence that makes a real impact.'

Reference 2
'I had worked with Una previously when we had been working on the same project so when our business needed some high level marketing expertise the first name we thought of was Una's.

In the 6 months (and counting) Una has been advising and working with us she has driven our marketing forward leaps and bounds, her depth of knowledge, practical experience and ability to drive projects has been one of the major reasons we have grown at over 150% ytd.

However its not just with marketing that Una has been core to when driving our business forward. Her market experience and overall business knowledge has meant Una has helped in pretty much all area's of the business and her expertise and opinions are at the heart of all the major decisions we have made during her time helping us.

Una has been a key part of our success and at the heart of everything we have done well.'

Reference 3
'I highly recommend Una as a brilliant ⭐ Strategic Marketing Director.

Una consistently demonstrates deep industry expertise and a sharp strategic mindset. Una partners effectively with businesses providing exceptional marketing support that drives results 📈.

I have seen first hand the impact Una has made in building & driving followership and leading a team that builds momentum for meaningful change, generates leads and provides all round business improvements.

Una's innovative approach and collaborative spirit make her a valuable asset to any team or project. '

Reference 4
'Una McGuiness of UFM Talent has worked with APSCo over a long period of time, functioning as Communications Director.

Una is a recruitment sector expert with Board-level experience and, indeed, credibility. Una transformed APSCo Communications strategy and its delivery into a slick, tech-enabled success which will drive the way we communicate, market and recruit new members moving forward. Una’s commercial focus has meant that we can actually link marketing activities to revenue generation, a real feat in today’s difficult market conditions.

Una has been an exceptional and hugely valuable member of our senior management team and I am pleased to recommend her services to anyone. '