2026 Recruitment Marketing Report

Most recruitment agencies are measuring the wrong things

We surveyed 200+ recruitment marketers about what actually generated leads in 2025. The gap between what agencies prioritise and what converts explains why marketing budgets get cut when revenue drops.

 A sneak peak at some of the findings:

• 87% prioritise brand awareness. Only 34% can prove it converts to revenue
• Case studies with specific numbers beat generic content 3:1 for lead generation
• 68% of journalists reject AI-generated pitches

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