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By Alex Fourlis, General Manager, Broadbean, by Veritone
Veritone is excited to announce that our talent acquisition solutions suite, formerly known as Veritone Hire, is rebranding as Broadbean, by Veritone, effective March 17.
This is more than just a new name; it’s a strategic decision that unifies our offerings under a globally recognized and trusted brand, signaling our ambitious vision for the future of hiring. And while our name and visual identity are evolving, our platform and services won’t be disrupted—our commitment to delivering reliable, innovative recruitment technology will remain exactly the same.
This post will walk you through the rationale for this change, clarify what’s staying the same for customers, and outline the improved value we will be delivering.
A Return to a Trusted Name
The decision to rebrand as Broadbean is rooted in trust and recognition.
For decades, the Broadbean name has been synonymous with excellence in the HR technology space, carrying significant brand awareness with the global talent acquisition audience. To accelerate growth and strengthen our competitive position, we are returning to our roots and embracing the trusted Broadbean brand to lead our customer-facing engagement and simplify our story in the market. This change reflects Broadbean’s longstanding trusted position within the HR technology ecosystem and makes it the right choice to unify our portfolio.
What’s Changing and What’s Staying the Same
For current customers and partners, this transition is a go-to-market evolution, not a disruption to services.
What is staying the same: Our commitment to customer success remains our top priority. The solutions, contracts, and dedicated support teams our customers rely on are not changing. The core principles, capabilities, and people at the heart of our business are stronger than ever.
What is evolving: This brand evolution unifies the complementary capabilities of our portfolio. We are integrating the powerful programmatic intelligence and automation expertise of PandoLogic directly into the Broadbean platform. While the PandoLogic brand name will be retired, its legacy of innovation is now deeply embedded within Broadbean, by Veritone’s accelerated product roadmap. This integration creates tighter product alignment and a clearer path to future innovation.
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