Research suggests 30% of short-form and 41% of long-form LinkedIn posts are now AI-written, and LinkedIn has started deprioritising content it believes is AI-generated. Quality, relevant content still wins, but reach is earned differently.
This Paiger guide explains what recruiters should change. It covers why personal voice beats a generic prompt, measuring against objectives rather than likes, curating a smaller and more relevant network, and fixing profile basics before paying to boost.