Measuring the ROI of AI tools: key metrics every recruitment agency should track

We live in the age of AI and every business feels the pressure to invest now or risk falling behind. 

Yet many of the recruitment leaders I speak with are still finding it hard to link their tech investments to real results. When pressed for ROI data, they offer vague statements about "efficiency gains" and "improved candidate experience" without the hard metrics that actually matter to investors.

In my article last month I wrote that technology needs to justify itself through measurable business outcomes. The inability to track AI ROI isn't just poor practice, it's a strategic vulnerability. The recruitment businesses that successfully leverage AI are establishing clear frameworks to track and prove the value they’re creating.