Partners&: Your guide to transforming employee benefits to attract and retain talent

Your guide to transforming employee benefits to attract and retain talent

The world of work is changing rapidly, and so are employee expectations. Traditional benefits are no longer enough to attract and retain top talent. 

The in-depth whitepaper from Partners& explores key trends shaping the future of employee benefits and actionable insights to help organisations remain competitive when it comes to employee retention and headcount growth. 

Implementing the right people strategy can create a work culture that promotes happier
and healthier employees, in turn increasing business resilience to today’s challenges and
enabling your organisation to thrive.

Leading employers across the UK are leveraging benefits as a strategic tool to optimise workforce engagement, reduce absenteeism, attract top talent, and support employee wellbeing. 

Your guide to transforming employee benefits in 2025 is not only a great resource for you as an employer, but also to support your own client proposition. You can access the whitepaper here.

As workforce expectations evolve, organisations must rethink their benefits
strategy to attract, retain, and engage top talent. The guide explores key trends shaping
the future of employee benefits in 2025, highlighting the importance of personalised,
flexible, and wellbeing-focused offerings.

The whitepaper unveils valuable insights including:

• 60% of employees rank financial security and health-related benefits among their top considerations when evaluating job offers 

• 65% of candidates consider employee benefits as a crucial factor when evaluating job offers  

• 72% of employees consider paid time off a top priority when assessing job offers 

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Employees increasingly value benefits that offer personalisation, flexibility, and meaningful support in their professional and personal lives. In today’s rapidly changing workplace, benefits are no longer just about meeting basic employee needs; they have become critical for attracting top talent, retaining high performers, and fostering a thriving organisational culture.

To thrive in an increasingly competitive talent market, businesses must embrace innovation in their approach to employee benefits.

This means not only offering traditional benefits like pensions and insurance but also exploring creative solutions such as:

• Wellbeing initiatives that address physical, mental, and financial health holistically.

• Flexible benefits packages that allow employees to select options that align with their unique needs and lifestyles.

• Sustainability-focused benefits that appeal to environmentally conscious employees, such as green commuting incentives or eco-friendly savings programmes.

By prioritising the unique needs of their workforce and staying attuned to emerging trends, companies can position themselves as employers of choice. This focus fosters deeper
engagement, drives retention, and ultimately fuels long-term business success.

Organisations that prioritise innovation and adaptability in their benefits strategies will be better equipped to attract and retain talent in an ever-changing environment. 

By aligning benefits with business goals and employee expectations, companies can create a work environment that empowers individuals, strengthens organisational resilience, and ensures sustained success.

Whether you are looking to refine an existing benefits offering or completely overhaul the underlying strategy, the whitepaper provides actionable insights to ensure organisations remains competitive in 2025 and beyond. 

The People Podcast from Partners&
Partners& has also launched The People Podcast, designed to spark engaging conversations around employee benefits and the importance of looking after people. The podcast will feature industry experts, HR professionals, and business leaders discussing trends, best practices, and strategies for optimising workplace benefits.

In the latest episode – The future of benefits, what people leaders need to know for 2025, Partners& are joined by Amy Egginton, Head of New Proposition Development at Bupa, and Paige Webster from the Partners& team.

Here are some of the key takeaways: 

•  The Big Picture: How benefits are evolving and key trends to watch as we start 2025. 
•  HR Focus Areas: Where HR Directors and people leaders should focus to deliver cost-effective, competitive benefits. 
•  Measuring Success: How to evaluate the impact of benefits on the engagement, retention, and wellbeing of your team. 

You can listen to all episodes of The People Podcast from Partners& here.

We hope you enjoy and if Partners& can be of any further assistance in supporting the growth of your business through talent attraction and retention, do get in touch.