The importance of building a purposeful EVP recording

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What do Australians want from their workplaces? This is a question that SEEK's Market Research Manager, Caroline North, has been researching for more than a decade. While knowing how to attract the right candidates for the right roles is the bread and butter of the recruitment industry in this candidate short market, it has never been more important to stand out from the crowd.

A clear and compelling employer value proposition (EVP) is essential for any organisation as the backbone of talent attraction and retention strategies. Now that we’re seeing candidate expectations evolve – and a complex and quickly changing employment market – having an effective process for creating and continually refining your EVP is critical.

Join Caroline North to understand how key drivers of attraction have shifted, how to build a purposeful EVP and the importance of retention strategies.