Published: 4-Sep-26 | By BlueSky PR
Partner Content

The most trusted voice in your business isn't your business

 Direct answer: Potential clients are more likely to trust people than brands. The Edelman-LinkedIn B2B Thought Leadership Impact Report shows 73% of decision-makers judge a company's capabilities on thought leadership over its own marketing, employees' networks reach around ten times further than the company page, and 95% of hidden buyers say strong thought leadership makes them more receptive to you. The businesses that put named recruiters forward are the ones they remember and that AI tools recommend. 

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