Recruitment is at a crossroads — rising costs, shrinking margins and clients now armed with their own AI tools. In this APSCo Transformation Zone video, industry expert Steve Carter breaks down the real challenges facing recruitment firms and explains how AI can eliminate inefficiency, boost productivity, and free recruiters to focus on what truly matters: relationships, insight and strategic value. Discover why AI isn’t replacing recruiters — it’s restoring the human element — and how staffing companies can transform their operating models for a more profitable, future‑ready business.