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11:00am - 12:00pm, 9 July 2025
(Europe/London)
(Europe/London)
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Event Details
APSCo Insight
Wednesday 9th of July
11:00am-12:00pm
Webinar
Key Takeaways
- Learn what components make a good crisis communication plan
- Identify the top crisis scenarios specific to recruitment businesses
- Craft effective holding statements for different stakeholder groups
- Master when to respond and when to maintain strategic silence
- Implement practical social media monitoring and response protocols
- Establish clear roles within your crisis response team
- Learn proven techniques to rebuild trust and credibility post-crisis
- Gain confidence to protect business continuity during any reputation challenge
Meeting Agenda
11:00am Welcome, introduction & APSCo update
Sam Hurley, Managing Director, APSCo
11:05am Protecting your recruitment business's reputation when it matters most
Vickie Collinge, Associate Director, BlueSky PR
Bruce Callander, Account Director, BlueSky PR
This focused one-hour webinar will equip recruitment businesses with essential crisis management skills to protect their reputation when facing unexpected challenges. Reputation is your recruitment businesses most valuable asset. When crisis strikes - be it a data breach, serious complaint or public controversy - your response in those crucial first moments determines whether your business merely survives or continues to thrive. This webinar provides practical, recruitment-specific crisis communication strategies that can be implemented immediately.
Speakers
Vickie Collinge
BlueSky PR, Associate Director
Vickie Collinge is one of BlueSky PR’s PR and content specialists. With over 12 years’ experience in recruitment PR, marketing and copywriting, she can craft game-changing media relations and content strategies for the recruitment and talent management sectors. Vickie has an eye for a story and can create compelling content across a range of channels. She transforms expertise into influential thought leadership that gets noticed.
With a background in talent management and acquisition communication, Vickie brings a unique perspective to recruitment PR. From crafting compelling narratives to mastering media relations, Vickie's expertise spans the entire recruitment marketing spectrum.
Bruce Callander
BlueSky PR, Account Director
Bruce supports the development of PR strategies and content creation at BlueSky PR. From crafting multi-channel strategies to navigating complex international markets, Bruce is the go-to specialist for recruitment agencies and suppliers alike.
Bruce turns complex communication challenges into opportunities for brand growth. He's not just protecting reputations - he's supporting the development of brands that stand out in the digital age. Bruce’s sessions promise a deep dive into the evolving world of recruitment PR, packed with actionable strategies for the modern marketplace.
