Regional Member Meeting Birmingham: Driving success, selling in 2025

Meeting Agenda

3:00pm Welcome, introduction & APSCo update
Samantha Hurley, Operations Director, APSCo UK

3:10pm Sales Strategy in 2025: Striking the Right Balance
Matt Price, Senior Sales Director, Indeed

The recruitment sales landscape is shifting, and success in 2025 is all about balancing smart strategy with sharp execution. Matt will explain why sales behaviours must evolve, with accountability taking centre stage, bringing structured, purposeful oversight back into focus. Leaders need to fine-tune their approach, ensuring clear direction, optimised processes, and a team equipped with the right skills and energy to thrive. In this session, Matt will explore how to embed these shifts seamlessly harnessing data, refining sales processes, and leading with confidence to drive performance, profitability, and long-term business success.

3:30pm How to adapt your recruitment business, leadership styles & culture to ensure consistent performance and results

Ray Wareing, Group Director, Sellick Partnership

The role of the recruitment leader has changed – both in terms of personal mindset and the expectations of both internal and external stakeholders. Leaders have had no choice but to adapt, listen and be agile in an ever-changing landscape, in order to consistently deliver and be effective in their roles. In this session, Ray Wareing will reflect on the skills, motivations, expectations, and leadership styles used at Sellick Partnership, which have proven effective and resulted in consistent performance.  

3:50pm Peer discussion groups on Driving sales in 2025

Topics to include:

• How are you leveraging tech for your benefit?
• Strategies for fostering a data-driven culture
• Ways to empower your teams during change
• Which KPIs work and lead to success?

4:55pm Feedback & close

Who should attend?
Business owners, senior leadership teams & Sales Directors looking to empower their sales consultants to succeed in 2025.