3:00pm - 5:00pm, 2 April 2025
(Europe/London)
(Europe/London)
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Event Details
Marketing Forum
Wednesday 2nd April
Registrations and refreshments 2:30pm-3:00pm
Meeting 3:00pm-5:00pm
Venue: NatWest, 1 Spinningfields Square, Manchester, M3 3AP
Networking drinks from 5:00pm
Key Takeaways
• An understanding of the instances when the EU AI Act applies and how it impacts your business
• Actionable strategies to ensure you are mitigating risks and protecting operations
• Why personalising your brand will ensure increase in share of voice
• Why creating mandatory human review checkpoints for all AI-generated content before publication is a must
• How to develop a phased implementation timeline with defined success metrics at each stage
Meeting Agenda
3:00pm Welcome & Introduction
Vickie Collinge, Associate Director, BlueSky PR & Romilly Wakeling, Education People
3:05pm APSCo update
Samantha Hurley, Operations Director, APSCo UK
3:15pm Navigating the EU AI Act: Balancing Innovation, Data Protection, and Compliance
Eleanore Beard, Commercial Solicitor, Brabners
In this session, we will explore the intricacies of the EU AI Act and its implications for businesses. Key topics include when the Act applies, the importance of data protection, and strategies for ensuring compliance. We will also discuss how these regulations can safeguard your business.
4:00pm Romilly will chair a discussion on how to build your brand with AI responsibly & compliantly
Using AI to elevate your marketing and strengthen brand identity is essential. However, AI learns from both good and bad data, posing risks of bias. Our panel will explore how to maximise share of voice while ensuring truly inclusive and diverse outreach without mixing on brand messaging.
Panellists
Rebekah Valero Lee, Group Marketing Director, Morson Group
Vickie Collinge, Associate Director, BlueSky, PR
Sean Moran, MD, Orara
4:55pm Feedback & close
Who should attend?
Marketing Directors, Managers and those responsible for your recruitment business brand who want to help drive your business forward.
Speakers
Rebekah Lee
Morson Group, Group Marketing Director
Rebekah has over 10 years experience in the recruitment industry. As Group Marketing Director Rebekah leads global marketing strategy for the £1bn turnover Morson Group, spanning 9 companies, 6 continents, and 12 industry verticals.
As a marketer equally driven by aesthetics and economics she blends creativity, innovation with market insight, delivering impactful brand solutions that fuel sustained success across the B2B+C space.
Eleanore Beard
Brabners, Commercial Solicitor
Eleanore is an experienced commercial lawyer and Data Protection Practitioner (PC.dp) who specialises in data protection. She advises on a range of commercial matters, data protection compliance, PECR compliance and freedom of information.
Eleanore is a certified Data Protection Practitioner who has extensive experience of acting as a Data Protection Officer, implementing privacy programmes and frameworks to help clients comply with the legislation.
She has a strong track record in helping organisations protect themselves and their customers through the creation of solid privacy governance programmes. This often involves helping to create the organisation’s vision and developing and implementing privacy programme frameworks.”
Sean Moran
Orara, MD
Sean Moran is a seasoned recruitment strategist with almost two decades of experience transforming talent acquisition approaches, particularly in life sciences. As a member of APSCo's public policy board and frequent industry speaker, he champions the responsible integration of AI in recruitment practices.
Sean's expertise lies in developing bespoke talent solutions that balance technological innovation with human insight. He approaches AI as a tool to enhance—never replace—human expertise, whilst maintaining unwavering commitment to governance, compliance and ethical standards.
His collaborative methodology combines deep analytical thinking with practical innovation, positioning him as a thought leader in recruitment's evolution as a trusted professional service. Sean helps organisations of all sizes navigate the complex intersection of advanced technology and responsible talent acquisition practices