11:00am - 12:00pm, 11 June 2025
(Europe/London)
(Europe/London)
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Event Details
APSCo Insight
Wednesday 11th of June
11:00am-12:00pm
Webinar
Key Takeaways
- Understand what modern PR truly encompasses for staffing firms beyond traditional press release
- Learn how strategic PR can increase brand awareness and help win new business
- Discover cost-effective PR techniques that deliver measurable ROI for staffing businesses
- Explore case studies of successful PR campaigns from leading staffing companies
- Gain practical tools to develop a PR strategy aligned with your specific business goals
- Understand how to integrate PR with your existing marketing and social media efforts
Meeting Agenda
11:00am Welcome, introduction & APSCo update
Jackie Torr, Member Services Director, APSCo
11:05am Benefits of PR - What it really is and how it can help your company
Vickie Collinge, Associate Director, BlueSky PR
Discover the true value of public relations for staffing companies in this informative webinar. We'll demystify PR beyond the buzzwords, sharing practical strategies and tips that enhance your company's visibility, credibility and growth opportunities in a competitive recruitment landscape. Whether you're new to PR or looking to refine your existing strategy, this session offers actionable insights specifically tailored to staffing professionals.
11:45am Q&A
Speakers
Vickie Collinge
BlueSky PR, Associate Director
Vickie Collinge is one of BlueSky PR’s PR and content specialists. With over 12 years’ experience in recruitment PR, marketing and copywriting, she can craft game-changing media relations and content strategies for the recruitment and talent management sectors. Vickie has an eye for a story and can create compelling content across a range of channels. She transforms expertise into influential thought leadership that gets noticed.
With a background in talent management and acquisition communication, Vickie brings a unique perspective to recruitment PR. From crafting compelling narratives to mastering media relations, Vickie's expertise spans the entire recruitment marketing spectrum.
