The Association of Professional Staffing Companies (APSCo) has launched a new member service, APSCo Advanced Media, powered by advertising specialist TRS Media, to help recruitment firms fully optimise their media and advertising spend.
Working closely with the expert on job board and media advertising management, APSCo has created the service to provide staffing firms with data-driven insights and guidance to ensure they are making strategic and cost-effective decisions around ad-spend across a range of job boards. The solution will free-up valuable time for consultants and marketing teams alike.
Through this brand-new offering, APSCo members will now have access to:
- A dedicated helpdesk for tailored guidance
- Advert audits and a media ‘sense-check’ service
- Job board health checks
- Media buying and account management
- Indeed management
- Ad insights reports
- Advertising best practice tips for recruiters
Ann Swain, Global CEO at APSCo commented:
There are so many job boards available today, all with differing USPs. Identifying the best ones for certain roles, managing spend with each, and monitoring ROI of all platforms is a full-time job in itself. Having access to someone that knows how job boards work and, more importantly in today’s market, can help to maximise all spend, is crucial for staffing firms. I’m delighted to have TRS Media on board to help APSCo’s members set themselves up for the best possible success.
Simon Malpas, Co-Owner of TRS Media added:
We are delighted to be working with APSCo to offer members preferential access to our solutions. Having spent my career in roles across job boards I know the ins and outs of the platforms and as a team we can ensure recruitment businesses are making data-led decisions that deliver true results. This new service provided through APSCo will allow recruiters to see better performance of their job ads while also reducing spend. As a business, we share similar values with APSCo and want to support the strategic professionalisation of the sector. I’m looking forward to working closely with the team and its members.
Head to Advanced Media for more information.
