In today's competitive recruitment landscape, managing job board spend effectively, while attracting the right candidates, is still a critical challenge for recruitment firms.
Recognising this, APSCo partnered with media advertising experts TRS-Media to develop the Advanced Media Service. This innovative solution provides staffing firms with data-driven insights, enabling strategic ad-spend decisions across multiple job boards to maximize ROI and talent acquisition success.
The Advanced Media Service, exclusive to APSCo members, delivers several benefits:
- Consultants achieve optimised job advert placement to attract higher-quality candidates
- Marketing teams leverage specialist guidance to streamline their processes, again valuable insights and free up valuable time
- Budgets - Maximise your recruitment budget impact whilst reducing costs through consolidated buying power and optimised spend allocation.
Leading real estate and construction recruitment specialist, Cobalt, was amongst the first to benefit from the service. Through utilising the service, they have been able to gain valuable insights into the market. Cobalt saved 6% on their 2023 job board spend and found the service 18.38% cheaper than initial like-for-like quotes from a UK leading job board.
We were delighted to speak with Chris Langan, Head of Marketing at Cobalt, who shared the success of Advanced Media and the opportunities the service can bring.
Chris is responsible for the whole marketing suite and part of this is managing the job boards. Chris said, “Even though I’ve been in the recruitment marketing industry, managing job boards was something I hadn’t done before joining Cobalt. The Advanced Media Service has really helped us to see the true value in job boards and boosted our performance.”
We asked, what were the challenges faced before discovering APSCo’s Advanced Media Service?
“The challenge for us has always been understanding the value of job boards. By investing in the service, we were quick to see the benefits. It was great to see how our ad spend was benchmarking against our competition and having a service that was able to negotiate directly with job boards on our behalf was hugely valuable.”
“We also found it useful to understand how each different team within our business was accessing the job boards, how they were utilising the CV search mechanism associated with one board in particular, and how the individual teams were managing their allocated job slots.”
Would you recommend the service?
"Definitely. Their service has been first-class so far. Simon (TRS-Media) was amazing at walking us through the value we currently see from the job board and where we could further optimise. Reviewing and improving job boards where you’re not currently getting the best value will undoubtedly be beneficial for your business.”
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Advanced Media Service: What we offer and how could it benefit your organisation?
Data is a hot topic within the recruitment sector and one of the areas where data can have a significant impact on your business performance lies within your job board planning, usage and performance. Having the right media partner to work alongside you will help you to deliver the maximum ROI on your media ad spend and boost cost savings whilst maintaining strategic impact. With our Advanced Media Service, recruitment organisations are empowered to ‘achieve more with less’.
Cobalt is just one of our members reaping the benefits of the new service. Find out more about how you can access Advanced Media here. The service is exclusive to APSCo members. If you’re not a member and would like to find out more about how to access this service and many other benefits, please enquire here.
